Written by: Mike Jacoutot

Designed by: Terri Sohosky

Edited by: Cary A. Sherburne

About The Book:

Selling is a blend of art and science, but the ultimate goal is to position yourself to become the only choice for customers. In his first published book, Become the Only Choice, sales guru Mike Jacoutot distills twenty- four years of practical sales experience into an easy to understand consultative sales process guaranteed to deliver results.

Woven into an engaging story line, Become the Only Choice clearly and concisely explains Jacoutot’s unique approach to consultative selling through the failures and successes of former college wrestling buddies Frank and Al, along with the unparalleled wisdom of the greatest salesperson they have ever known, a man simply referred to as The Wizard. Using a perfect combination of relationship building skills and process management The Wizard introduces Frank to the three cornerstones of success and the foundational skills necessary to realze his potential. Will Al and Frank make it to the President’s Roundtable? Will Frank overcome the seemingly insurmountable obstacles encountered in his third year of selling? What can you glean from the teachings of The Wizard? This book is a must read for anyone looking to hone sales skills, improve sales performance and position themselves to Become the Only Choice.

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About The Author:

Mike Jacoutot is the President and CEO of Supplemental Health Care, Inc., a privately held national health care staffing company headquartered in Park City, Utah.with 30 offices throughout the United States.  Supplemental Health Care is one of the fastest growing health care staffing companies in the U.S. with 40% growth rate year over year.

Prior to joining Supplemental Health Care, Mike was Managing Director and Chief Marketing Officer of Randstad North America, a $1.4 Billion wholly owned subsidiary of Randstad Holding, a work solutions company based in the Netherlands. Mike oversaw the company's strategic accounts organization, strategic marketing, marketing communications and one of the company's largest operating divisions. Under Mike's direction and using the value creation strategies outlined in his book, his division and strategic accounts group grew their revenue 22% and 35% respectively.

Prior to joining Randstad, Mike served as Vice President of Sales, Marketing and Customer Service for the Standard Register Company, a Dayton-based document managment provider. A four-time All-America wrestler while at The College of New Jersey, Mike culminated his senior year by winning the NCAA Division III National Championship. A strong and visionairy leader, Mike lead his teams to three national championships in four years and was captain of the 1981 championship team. Mike holds a B.S. degree in Business Administration.