Written by: Mike Jacoutot

Designed by: Terri Sohosky  

About The Book:

Selling is a blend of art and science, but the ultimate goal is to position yourself to become the only choice for customers. In his first published book, Become the Only Choice, sales guru Mike Jacoutot distills twenty- four years of practical sales experience into an easy to understand consultative sales process guaranteed to deliver results.

Woven into an engaging story line, Become the Only Choice clearly and concisely explains Jacoutot’s unique approach to consultative selling through the failures and successes of former college wrestling buddies Frank and Al, along with the unparalleled wisdom of the greatest salesperson they have ever known, a man simply referred to as The Wizard. Using a perfect combination of relationship building skills and process management The Wizard introduces Frank to the three cornerstones of success and the foundational skills necessary to realze his potential. Will Al and Frank make it to the President’s Roundtable? Will Frank overcome the seemingly insurmountable obstacles encountered in his third year of selling? What can you glean from the teachings of The Wizard? This book is a must read for anyone looking to hone sales skills, improve sales performance and position themselves to Become the Only Choice.

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To read what real people who sell every day are saying about Become The Only Choice click on the Endorsements button to the right.

To read excerpts from the book, please click on the "Excerpts" button to the right

About The Author:

Mike Jacoutot joined Supplemental Health Care as President and CEO in September 2004. Since that time, Mike has led the company to a CAGR of 25% in revenue and 97%% in EBITDA.

With over twenty five years experience in a series of sales, marketing and operational roles, Mike was well prepared to drive improvement at Supplemental Health Care. Beginning with a critical reorganization of the company, designed to improve external focus and increase overall value to customers, Mike has implemented a variety of key initiatives, including: a standardized company-wide front office system; six sigma projects improving core functional processes; key internal and external satisfaction and performance metrics; and a customer-focused online learning portal.

Under Mike’s leadership, Supplemental Health Care continues to be recognized as one of the fastest growing companies in health care staffing and is recognized as one of the thought and innovation leaders in the industry.

Prior to joining Supplemental Health Care, Mike was Managing Director of Operations and Chief Marketing Officer at Randstad North America where he was responsible for strategic accounts, marketing, and a $500 million staffing division. Mike implemented several major marketing and sales initiatives leading to increased sales for his division of 22%, including a 35% increase in the company’s strategic accounts and a 232% increase in operating profit.  

Between 1992 and 2002, Mike served in several sales management positions with the Standard Register Company leading to his appointment as Vice President of Sales, Marketing, and Customer Service. In that role, he led an organization of 1,700 associates and was responsible for $1.1 billion in revenue. Under his leadership, Standard Register achieved the document management industry's highest profit percentage level.

A four-time All-America wrestler, Mike lead The College of New Jersey wrestling team to two national championships.  He culiminated his senior season by winning the NCAA Division III Championship after three consecutive second place finishes. He holds a B.S. degree in business administration.